Dr. Law conducted the online tutorial for Case Writing, a capstone module of the Global Leader Program. MBA & MIM students should create their own original business case and insight notes through this course.

The case study should reflect their chosen organizationʼs perspective as well as their own, showing the challenges, issues and opportunities faced by the decision-maker (case protagonist) while laying out a factual story about the situation.

Insight notes will include the case synopsis and its learning objectives, the case questions, and most importantly the framework and strategic solutions to these questions seen through the studentʼs unique perspective but with a foundation in underlying theory.

Dr. Law highlighted the case writing style along with references and analysis of the case. He discussed one particular case related to Human Resources (talent attraction) through the use of digital marketing concepts, asking students to explain their point of view on the perspective and situational factors.