Virtual Lecture on Driving Strategic Innovation

2021/06/30 Wed #MBA #MiM #Strategic Innovation #Nagoya #Virtual

Professor Hiroshi Uchikoga conducted lecture for “Driving Strategic Innovation”, an elective module for the Masters in Management (MIM) program. This course encompasses case method discussions which provide insights in forming answers to questions such as: Why do companies pursue innovation? What type of innovation are they seeking? Why does it matter to business? Why would strategy be critical to innovation? What are the drivers for innovation?

This course pays particular attention to innovations found in industries related to science and technology, disruptive innovation - with case analysis extending to various angles; corporate strategy, company culture, leadership behaviors, teaming, talent management, R&D portfolio control and collaborative work.

Professor Uchikoga highlighted the research network and explained industry uncertainty. He discussed a case study of a leading pharmaceutical firm and explained how external forces change situations. He talked about new services at IDEO and asked students for their opinions throughout different phases of this case, from brainstorming to concept development towards idea feasibility and manufacturing.

Hiroshi Uchikoga | Faculty | NUCB Business School - International MBA/MSc

NUCB Business School - International MBA/MSc
https://mba.nucba.ac.jp/en/faculty/uchikoga_hiroshi.html

Virtual Lecture on Driving Strategic Innovation

New Article