Lecture on "Business Plan" by Prof. Nigel

The Business Plan module will enable students to understand how to put together and recommend a well thought-out business plan for any business situation, big or small – whether it be for an existing business enterprise, focused business unit, or start-up – that not only fits future expectations but also logically analyzes the current situation and explores all viable options.

To learn how to craft a well reasoned business plan, participants were introduced to various analytical frameworks and management tools that identify the value expectations of stakeholders necessary to devise an effective strategy. Prof. Nigel Denscombe had students start off the first day of the course by discussing the business models of major companies, comparing established giants in the global Tech industry to new start-ups in various fields, from fintech and online banking, to sanitation.

The class was challenged to create and propose a business plan in groups. Participants defined their roles within the "company" they created, developed a service or product, and made a value proposal. The innovative products developed by the class included fashionable, high-tech face masks, software development solutions, and an ergonomically designed seat cushion to reduce discomfort and nausea during travel post-Covid.