Real Reasons Management Accounting Doesn't Work: A New Approach to Customer-Oriented Sales Growth

Conventional management accounting is often introduced as defending cost management, omitting the offensive viewpoint of expanding profits. This book proposes a new method that starts from the customer, breaking away from product / department management.
Management accounting must be useful not only for cost but also for sales management. Introducing a new management accounting method that incorporates the concept of creating a system for future sales = marketing.