Customer-centric Banking: the answer lies in the customer

It's not profitable if customers dislike it.
What should we do to become a bank chosen by customers? Customer-centricity as a methodology that financial marketing professionals preach.

Chapter 1: What is customer-centric?
Chapter :2 Basic knowledge of customer-centric businesses
Chapter 3: Customer-centric Brand Theory
Chapter 4: Customer-centric Practice
Chapter 5: How to organize in order to realize customer-centric goals