Introduction to Financial Marketing for Counters and External Relations: The era of sales is over
Marketing is not just done by the company headquarters. This book is a must-read for those who have doubts or limitations in the conventional sales and customer service methods. Full of points such as new target selection, approach, reception, product selection, and proposals. Now you know how to respond to your customers' needs.
Chapter 1 Finance is a service industry
Chapter 2 What is financial marketing?
Chapter 3 Understanding customers
Chapter 4 Letting Customers Choose- Strategy
Chapter 5 Letting Customers Choose- Measures