Case Method MBA Live Broadcast 01: Business Strategy and Marketing

In this book, after reviewing the basic theories of management strategy, business strategy, and marketing strategy, a part of the discussion class held in the actual MBA class is reproduced on paper in the form of a live broadcast.

The discussion will focus on four cases: IBM, McDonald's, LVMH, and Unicharm. Through discussions based on these cases, students will be trained to approach the reality of management strategy and marketing and think thoroughly about "what should I do?" From this book, you can experience how the case discussion is conducted in an MBA program. It is also recommended as a practical book for managers and entrepreneurs from MBAs to beginners who are about to learn about management.

【Table of Contents】
Chapter 1: What is Case Method Education?
Chapter 2: How to use the case method in class
Chapter 3: Theory-Management, Strategy and Marketing
Chapter 4: Live Broadcast-Management, Strategy and Marketing