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NUCB BUSINESS SCHOOL - Graduate School of Management

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Strategic Negotiation

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Students will learn how to negotiate with counterparties, which is important in business. In the case discussions, students will be asked to analyze the situation, formulate a negotiation strategy, and actually negotiate with the other party, after clarifying which side they stand on in the case, in order to improve their negotiation skills. The goal is to achieve a level of confidence in business negotiations.

Registration deadline:

Please note the following after registration.

Registrants must note that refunds cannot be granted when cancellation notification is received later than four weeks prior to the start date.

Rating4.6

23 reviews
  • Topic

    Communication

  • Business

    Management

  • Position

    Director

  • Fee

    ¥85,000

  • Language

    Japanese

  • Format

    Virtual

Date
09:20〜16:40
09:20〜16:40
Place
Virtual
Registration deadline

Target
Professionals / Almuni

Plan

Day1

<Morning>
Lectures and Exercises
<Afternoon>
The Pizza Public Company Limited (Thailand) (A)
1. Were the terms and conditions of the new long-term contract presented by TriCon to PPCL absolutely non-negotiable? What were Tricon's targets and reservations?
2. What were PPCL's targets and reservations?
What were the targets and reservations for PPCL?
3. What was the BATNA for TriCon and PPCL if negotiations broke down?
4. What kind of negotiation strategy did Tricon and PPCL develop?

Day2

<Morning>
Luna's Pen (A) (B)
1.Situation 1
2. Situation 2
3. Situation 3
4. Situation 4
5. Situation 5
<Afternoon>
Thomas Greene: Power, Internal Politics, and a Career in Crisis
1. What is Davis' situation, mission, target, reservation, and BATNA going into the October 15 meeting?
2. What is Green's situation, mission, target, reservation, and BATNA at the October 15 meeting?
3. What action should Green have taken after seeing Davis's email on October 19?
4. What is McDonald's situation, mission, target, reservation, and BATNA going into the February 5 meeting?
5. What was Green's situation, mission, target, reservation, and BATNA going into the meeting on February 5?

Cases

  • The Pizza Public Company Limited (Thailand) (A)
  • Luna's Pen (A) (B) (The B case is written in English, but it's short and shouldn't be a problem)
  • Thomas Green: Power, Internal Politics, and a Career in Crisis

Textbooks and reference materials

Textbooks

  • Roger Fisher and William Urie (translated by Daisuke Iwase), "The Harvard Way of Negotiation," Mikasa Shobo (2011) 978-483795732
  • Jiro Tamura and Koji Sumida, "An Introduction to Strategic Negotiation," Nihon Keizai Shimbun Publishing, Inc. 2014, 978-453211299

References

  • Osamu Ueda, "Never Lose in Negotiation," Softbank Creative, 2013.

Related

Review

  • I really enjoyed the mock negotiation group work, which helped me understand the lecture better. The actual mock negotiation was quite difficult and I realized that careful preparation is necessary to make the best decision in a limited time.

    Professional 30s Male

  • The instructor taught me the key points of how to use negotiation theories in a simple and easy to understand way, and I decided to use the decision tree immediately at work.

    Engineering 40s Male

  • I used to think that "negotiation" meant winning or losing through one's own opinion, but I was able to change my perception that it actually meant finding out the other party's situation so that the best solution (win-win) could be achieved. In this class, I could feel the weight of the instructor's first-class experience of success and failure in negotiations in every word.

    Engineering 40s Female

  • The opportunity to do negotiation training exercises was invaluable and very beneficial.

    Management 代 Female

  • As a lawyer, I found the lecture on actual negotiations, with examples, very helpful. It was easy to understand how to collect information in advance of negotiations and how to qualitatively and quantitatively determine the points to be negotiated. Thank you very much.

    Sales 30s Female

  • Negotiations are very frequent in real life, and I was able to get some very useful suggestions. I understood the importance of advance preparation, especially the setting of the situation and mission, which greatly affects the negotiation strategy.

    Independent business 30s Male

  • The book provides basic ideas and practical tips on negotiation, an area that is rarely touched or studied. Although it is a very unique topic, it is a perspective that all business people should keep in mind. It is a very unique topic, but one that every businessperson should keep in mind.

    Sales 30s Female

  • The pair, group, and class discussions stimulated me with ideas and insights that I didn't have before, and the professor's fast-paced lectures were like finding a drawer in the sky for me. Thank you very much.

    Professional 30s Male

  • It increased my negotiation skills as well as my intellectual curiosity about other areas. It was a very meaningful class.

    Office worker 20s Male

  • Prof.Ueda's broad perspective and realistic, sometimes cynical viewpoints on finance, legal affairs, and business management teach us the harshness of business. He makes us aware of the naivete, lack of knowledge, narrow viewpoints, and low perspective of what we do on a day-to-day basis based on vague judgments.

    Office worker 40s Female

  • You can experience the difficulties of negotiation in cases you are likely to encounter in the real world. I was able to recognize my own habits of thinking and the mistakes I tend to make. The cases covered a wide range of genres, all of which were useful.

    Office worker 30s Male

  • I reaffirmed the importance of acquiring the basic skills, such as legal and accounting, that are necessary in practice, in addition to the theory and strategy studied in the MBA program, in order to compete in the business world.

    Office worker 40s Male

  • It was a very valuable experience for me to learn through your frank guidance and practical training about the art of negotiation, a field that is difficult to study in the written word.

    Office worker 30s Male

  • I learned negotiation skills that I can use in my business tomorrow. I will be aware of the five steps from tomorrow in my business meetings and negotiations. Through the case analysis, I realized how naive and ignorant I am as a manager, so I decided to continue learning by taking his advice.

    manager 50s Male

  • It was the first time for me to learn strategic negotiation skills, and I learned that I can use it in both my business and personal life. Professor Ueda's lecture was very easy to understand with practical business cases. As for taxation, accounting, and finance, since I work for a tax accounting firm, I will input my knowledge more than ever before and output it to my clients. Thank you very much!

    tax counselor 40s Male