Campus

NUCB BUSINESS SCHOOL - Graduate School of Management

AWAKEN
YOUR
AUTHENTIC
LEADERSHIP

Executive Education

Focused Program

  1. TOP
  2. Programs
  3. Focused Programs
  4. Program Finder
  5. Strategic Negotiation

Strategic Negotiation

Entry Closed

Students will learn how to negotiate with counterparties, which is important in business. In the case discussions, students will be asked to analyze the situation, formulate a negotiation strategy, and actually negotiate with the other party, after clarifying which side they stand on in the case, in order to improve their negotiation skills. The goal is to achieve a level of confidence in business negotiations.

Registration deadline:

Please note the following after registration.

Registrants must note that refunds cannot be granted when cancellation notification is received later than four weeks prior to the start date.

Rating4.66

18 reviews
  • Topic

    Communication

  • Business

    Sales

  • Position

    Employee

  • Fee

    ¥85,000

  • Language

    Japanese

  • Format

    Virtual

Date
09:20〜16:40
09:20〜16:40
Place
Virtual
Registration deadline

Target
Professionals / Almuni

Plan

Day1

<Morning>
Lectures and Exercises
<Afternoon>
The Pizza Public Company Limited (Thailand) (A)
1. Were the terms and conditions of the new long-term contract presented by TriCon to PPCL absolutely non-negotiable? What were Tricon's targets and reservations?
2. What were PPCL's targets and reservations?
What were the targets and reservations for PPCL?
3. What was the BATNA for TriCon and PPCL if negotiations broke down?
4. What kind of negotiation strategy did Tricon and PPCL develop?

Day2

<Morning>
Luna's Pen (A) (B)
1.Situation 1
2. Situation 2
3. Situation 3
4. Situation 4
5. Situation 5
<Afternoon>
Thomas Greene: Power, Internal Politics, and a Career in Crisis
1. What is Davis' situation, mission, target, reservation, and BATNA going into the October 15 meeting?
2. What is Green's situation, mission, target, reservation, and BATNA at the October 15 meeting?
3. What action should Green have taken after seeing Davis's email on October 19?
4. What is McDonald's situation, mission, target, reservation, and BATNA going into the February 5 meeting?
5. What was Green's situation, mission, target, reservation, and BATNA going into the meeting on February 5?

Cases

Day1

  • The Pizza Public Company Limited (Thailand) (A)

Day2

  • Luna's Pen (A) (B)
  • Thomas Green: Power, Internal Politics, and a Career in Crisis

Textbooks and reference materials

Textbooks

  • Roger Fisher and William Urie (translated by Daisuke Iwase), "The Harvard Way of Negotiation," Mikasa Shobo (2011) 978-483795732
  • Jiro Tamura and Koji Sumida, "An Introduction to Strategic Negotiation," Nihon Keizai Shimbun Publishing, Inc. 2014, 978-453211299

References

  • Osamu Ueda, "Never Lose in Negotiation," Softbank Creative, 2013.

Related

Review

  • I really enjoyed the mock negotiation group work, which helped me understand the lecture better. The actual mock negotiation was quite difficult and I realized that careful preparation is necessary to make the best decision in a limited time.

    Professional 30s Male

  • The instructor taught me the key points of how to use negotiation theories in a simple and easy to understand way, and I decided to use the decision tree immediately at work.

    Engineering 40s Male

  • I used to think that "negotiation" meant winning or losing through one's own opinion, but I was able to change my perception that it actually meant finding out the other party's situation so that the best solution (win-win) could be achieved. In this class, I could feel the weight of the instructor's first-class experience of success and failure in negotiations in every word.

    Engineering 40s Female

  • The opportunity to do negotiation training exercises was invaluable and very beneficial.

    Management 40s Male

  • As a lawyer, I found the lecture on actual negotiations, with examples, very helpful. It was easy to understand how to collect information in advance of negotiations and how to qualitatively and quantitatively determine the points to be negotiated. Thank you very much.

    Sales 30s Male

  • Negotiations are very frequent in real life, and I was able to get some very useful suggestions. I understood the importance of advance preparation, especially the setting of the situation and mission, which greatly affects the negotiation strategy.

    Sales 30s Female

  • The book provides basic ideas and practical tips on negotiation, an area that is rarely touched or studied. Although it is a very unique topic, it is a perspective that all business people should keep in mind. It is a very unique topic, but one that every businessperson should keep in mind.

    Sales 40s Male

  • The pair, group, and class discussions stimulated me with ideas and insights that I didn't have before, and the professor's fast-paced lectures were like finding a drawer in the sky for me. Thank you very much.

    Professional 30s Female

  • I was made aware of how what I normally do as a matter of course was an action that was a missed opportunity. Through the actual exercises and case studies, I was able to learn that it is important to be strategic in any situation, including communication.

    Office worker 40s Male

  • By repeating the exercises, I was able to realize that the 5 Steps are actually effective, such as understanding and assuming the other party's situation, the importance of eliciting information from the other party, understanding your company's strengths first, which will give you confidence during negotiations, and maintaining your advantage by keeping BATNA in mind. The professor's explanation of the Thomas Greene case was very interesting because I had not fully captured the perspective of internal politics and had thought that it was just a case of Greene not understanding how the organization works. It was a very convincing point that the skill to understand the case is ultimately important in business, and the class made me realize once again that my tendency not to read too much into the back of the case is an issue. Thank you very much for the two days.

    Office worker 40s Male

  • There was a lot of role-playing, and I was able to realize firsthand what I need to improve. In addition, the case selection and lectures provided suggestions on how to read cases, how to think about financial indicators, the importance of numbers, and other perspectives necessary for MBA students, so the class was very beneficial, especially for those new to MBA.

    Office worker 50s Female

  • The fact that the instructor actively encouraged the students to think for themselves helped them master the course content. The fact that the instructor added his practical experience to his explanations was effective in helping the students visualize real-life situations. I felt that the class ended very quickly, and I believe that the lead of the class was appropriate, and at the same time I could feel the pleasure of learning.

    Office worker 30s Male