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Course Introduction: Managing in New Asia

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Most of us are aware of the vast differences in management and business culture between the east and west. However actually dealing with those issues and excelling in the field of cross cultural management is a skill few people have mastered. Prof. Edika Lin brings more than 20 years of asian management expertise together in this class which will set students on the path to not just understanding the unique challenges of management in Asia, but how to thrive and achieve business success as well. With several modern management based case studies as the backbone to discussion (Nintendo Game on, SELCO: Harnessing Sunlight to Create Livelihood, Uber and the Sharing Economy: Global Market Expansion and reception, among others) students will be challenged and engaged in lively class discussions that push their understanding of Managing in the New Asian market.


Edica Lin brings more than 20 years of extensive experience in global organizations. Prior to her current role as HR Leader, Growth Markets in Mercer, she was Chief of Staff to CEO of Analog Devices Inc. In her career, she focuses on using innovative people and organization solutions to solve business challenges. She has a strong ability to manage changes and complexity with a high degree of confidence, flexibility and cultural awareness.