Live Virtual《MBA》 Business Economics, Associate Professor Masaoki Tamura

Business Economics, an online MBA course taught by Associate Professor Masaoki Tamura, is now available. In this course, students will learn about people's behavior towards economic indicators such as price.

Business Economics

MBA "Business Economics" by Associate Professor Masaoki Tamura has started. In this class, we will discuss various cases involving price. In this course, students will learn how to make effective use of price, a concept they may not understand, and one that often has surprising effects.

Price discrimination - Selling the same product at different prices

This "Business Economics" course is about behavioral economics, that is, how people behave when "price", an indicator of the economy, moves.  
There are various forms of pricing, including fixed fees and price discrimination, which changes the price offered by different people for the same goods and services. When do these work and how can they be used? Also, when price hikes are sometimes violently opposed by consumers and business partners, when do they lead to opposition and how can they be avoided? Also, what measures should be taken to deal with those "prices" strategically? We will learn about the behavior and psychology of consumers, which is called "mental accounting," and aim to understand and implement these concepts in the field of pricing. On the third day of the class, we used a case study of Priceline.com, an online travel agency, to examine discount rates for travel-related purchases such as airline tickets and hotel stays. Students discussed the advantages and disadvantages from both the consumer and corporate sides, and deepened their understanding so that they could apply it to motivating people in the business world.