Campus

About Us

In the Media

Dr. Hiroki Isono, an MBA graduate of our school, article was featured in Hospital Compass

#Alumni #Healthcare #CSV

Aiming to be the hospital of choice and trust for everyone (May 1 and 15, 2021)


Hiroki Isono

Dr. Hiroki Isono, an MBA graduate from NUCB Business School, has written an article entitled "Aiming to be the hospital of choice and trust for everyone" (May 1 and 15, 2021) which was featured in the issue of Hospital Compass, a specialized magazine for hospital managers.

This article is part of a new series of articles titled "Philosophy and Job Satisfaction Create a Virtuous Circle". He describes in detail how he realized that general medicine, his specialty, and management are similar, and how they can be combined to create a virtuous cycle. Mr. Hiroki studied at our school with the aim of becoming a future hospital manager, based on the hypothesis that what is required of hospital management personnel can be learned through an MBA.

In the article, Mr. Isono describes in detail how he realized that general medicine, his specialty, and management are similar, how he acquired basic knowledge of management, logical thinking, decision-making, and execution skills through case method classes, and how he used these skills in the medical field.

Profile of Dr. Hiroki Isono
Dr. Hiroki Isono is Medical Director in the Department of General Medicine at HITO Hospital. He received his M.D. in 2018 and M.B.A. in 2020 from NUCB Business School while working in the General Medicine Group at Tsukuba University Hospital. In April 2020, he and his wife were transferred to HITO Hospital in Ehime Prefecture, which is based on the concept of "supporting life," to realize their dream of "bringing smiles to patients, medical professionals, and the community" through their work at the hospital. They are currently recruiting colleagues to work with them to spread general medicine in Shikoku. Dr. Isono is a specialist in general internal medicine, intensive care medicine, family medicine, and is a medical advisor.

Articles published in the past by Dr. Hiroki Isono

Presentation at "The 12th Annual Meeting of the Japanese Association for Primary Care" ​(May 26, 2021)

G-Note - Multiplication of general practice, multidisciplinary cooperation, and ICT will bring smiles to the faces of both patients and medical professionals.-(April 13, 2021)

The Art of Medicine: Taking a Step Forward, Trying When in Doubt (October 13, 2020)  

Hospital Compass - Online medical care that opens up new medical possibilities (August 15, 2020)

Nikkei BP (Beyond Health) - Hospitals and local companies co-creating protective gear to fight new coronas (June 9, 2020)

I want to get a coFFee Doctors MBA and make patients, medical staff, and the community smile from the hospital (September 19, 2019)