On May 26th, NUCB Business School launched the "Insights from Industry Leaders" webinar series, one of two series of open and free webinars being held through June and July. The first session, entitled "Communication and Perception in Management," was announced late last week but quickly received 40 registrations from 8 different countries.

Representing Weber Shandwick Japan, General Manager Campbell Hanley spoke about PR strategy in an evolving media landscape and the challenges of doing PR work in Japan and other countries.

Attendees were shown case studies about Coca-Cola and Kentucky Fried Chicken selected by Hanley as his favorite examples of effective and ineffective PR in today's world. The public relations veteran emphasized that a good PR strategy "never lets a good crisis go to waste."

Upcoming webinar:
Risk Management of COVID-19: Japan in the Global Perspective
from the "Leading in Turbulent Times" series
4th June, Thursday from 18:30 to 19:30 JST





Speaker:
Next week's session is part of the "Leading in Turbulent Times" series and is entitled "Risk Management of COVID-19: Japan in the Global Perspective." The session speaker will be Professor Tomofumi Anegawa, an NUCB Business School faculty member who specializes in applied economics, economic policy, and medical or health economics. He has done extensive research in the area of intellectual property rights in the pharmaceutical field and has contributed efforts to the research of crisis management in the aftermath of the Great East Japan Earthquake of 2011. He received his Ph.D. in Economics from Yale University in 1991.

Please submit your interest using the form linked below:

Registrants will receive updates about the webinars leading up to the date they will be held, on which they will receive a link and access details to join the sessions.

By hosting these series, we hope to promote the interests of higher education and strengthen managerial awareness by reaching out to those who would like an opportunity to challenge themselves during a challenging time by experiencing what NUCB Business School has to offer virtually.

For any questions or concerns, please contact the NUCB Business School Administration Office at
[mba@gsm.nucba.ac.jp].