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NUCB BUSINESS SCHOOL - Graduate School of Management

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Business Model Design

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Students will learn the business model building skills and future-oriented business creation methods necessary to realize innovation on an industrial scale.By using BMC, we can make and analysis of business models as a business structure and create a new business model that works in real situation.We discuss some business model patterns, such as multi-side platform, open business model etc.

Registration deadline:

Please note the following after registration.

Registrants must note that refunds cannot be granted when cancellation notification is received later than four weeks prior to the start date.

Rating4.5

24 reviews
  • Topic

    Innovation

  • Business

    Creative

  • Position

    Director

  • Fee

    ¥90,000

  • Language

    Japanese

  • Format

    Virtual

Date
09:20〜16:40
09:20〜16:40
Place
Virtual
Registration deadline

Target
Professionals / Almuni

Plan

Day1

  1. as a case study of business model analysis, you will compare two companies in the distribution industry (Seven & i Holdings and LAWSON). We will analyze how each company's business model is structured and what competitive advantages they have as a result.
  2. we will point out the existence of a loop in which value is created by the activities of human resources, and revenue is generated by the delivery of that value to customers, which in turn is used to fund the training and promotion of human resources. Based on this discussion, we will review the business model of the Shiki Theatre Company.

Day2

  1. we will examine the change from selling products to services from a business model perspective.
  2. we will examine why GE's DX failed and the factors essential for DX to succeed from a business model perspective.

Cases

Day1

  • Convenymart Corporation" (Original)
  • Seven & i Holdings" "Lawson" "FamilyMart" JMR
  • Theater Company, Inc. "Innovations in the Theatre Business"

Day2

  • "Hilti (A): Fleet Management?"
  • "GE's Digital Transformation"

Textbooks and reference materials

Textbooks

  • Alex Osterwalder, Yves Pignoul, Ryusuke Koyama (translators), Business Model Generation, Shoei-sha (2012) 978-4798122977
  • Ryusuke Koyama, "Case Method MBA in Action 03: Business Models," Discover Twenty-One (2020) 978-4799326640

References

  • Ikujiro Nonaka and Koichiro Tokuoka, "Business Model Innovation: Wise Strategy for Transforming Knowledge into Value" (Toyo Keizai Inc.)
  • Competitive Strategy as a Story" (by Ken Kusunoki, Toyo Keizai Inc.)
  • The Complete History of Business Models" by Koji Mitani (Discover)
  • The Complete History of Management Strategy" by Koji Mitani (Discover)

Related

Review

  • I was able to learn how to create a business model that I would like to use in practice.

    Sales 20s Male

  • It deepened my practical understanding of business model structure and building new business models.

    Professional 30s Male

  • I had almost no knowledge of MBAs before, and as a salesperson in the manufacturing industry, I had not studied management strategy in depth, but the class discussions and group work were very informative. In addition, doing the assignments in advance increased my understanding of the class on the day of the course, which was a great stimulus.

    Sales 40s Male

  • It was effective in making good use of tools as an advantage of online classes. The content of the class was very good as it helped me to think about business in a broad and structured way. Thank you very much.

    Management 40s Male

  • I was able to deepen my understanding of DX and business models. I was able to have essential knowledge as a businessman.

    Sales 20s Male

  • I was able to learn the Business Model Canvas thoroughly. I could learn about the shift to digital transformation, which is not an old issue but a current issue.

    Engineering 30s Female

  • The explanations based on the latest information on global trends and the realization of the mindset change using Toyota's approach as a case study at the end were very stimulating and greatly improved my understanding.

    Professional 40s Male

  • The transition of the business model and the problems/advantages were clear and easy to understand.

    Public Service 20s Male

  • This was my first time learning about business models. It was a very enjoyable and educational time as I was guided through several strategies that I am currently struggling with, as if a fog had lifted. The learning without preparation, such as the group work and the Toyota case study, was more practical and I will try it out immediately in tomorrow's meeting.

    Banking 40s Female

  • Based on the success and failure of real business models, what should we think about and how should we think about it? How should we think about it? We will be able to think about how to incorporate them into our own business and make use of them in the future.

    Self-employed 40s Male

  • The teacher is very strong in technology, so the class was very smooth and good, using tools such as MIRO.

    Office Worker 30s Male

  • The class made full use of the advantages of online, especially the group work was conducted frequently and at a good pace, and the class was very well organized and satisfying. In addition, the instructor facilitated the discussions well, and the class was stress-free, with little blurring of the direction of the discussions.

    Office Worker 40s Male

  • I knew the term "business model," but I had been using it without thinking about its true meaning. Through this lecture, I learned the meaning of the term "business model" and how to draw a business model canvas, which I felt would be useful for taking a bird's eye view of my own business.

    Office Worker 20s Male

  • I was stimulated by the many workshops and discussions that were woven into the class, which allowed for a lot of exchange of ideas among the different members. This class style is interesting and fun. I would like to take another class with Mr. Koyama sometime in the future. I am looking forward to it.

    Office Worker 30s Male

  • It was novel that the discussion extended to business models and corporate culture.

    Office Worker 30s Female

  • The way the class was conducted was excellent, making the most of the advantages of online lectures. Also, the perspective of the relationship between business models and corporate culture (phenomenon and structure) was eye-opening. Thank you very much.

    Office Worker 50s Male

  • I was able to deepen my understanding of the other side of the business model canvas, from the basic writing of the business model canvas, to how to generate ideas with an awareness of the past and future, and the culture of the organization. We were constantly reiterated the importance of capturing things in a structure, which helped us develop a structured way of looking at things.

    Office Worker 30s Female