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NUCB BUSINESS SCHOOL - Graduate School of Management

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Business Model Design

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Students will learn the business model building skills and future-oriented business creation methods necessary to realize innovation on an industrial scale.The objective of this course is to learn a business model framework, "Business Model Canvas (BMC)", to innovate business models.

Registration deadline:

Please note the following after registration.

Registrants must note that refunds cannot be granted when cancellation notification is received later than four weeks prior to the start date.

Rating4.63

19 reviews
  • Topic

    Innovation

  • Business

    Service

  • Position

    Employee

  • Fee

    ¥90,000

  • Language

    Japanese

  • Format

    Virtual

Date
09:20〜16:40
09:20〜16:40
Place
Virtual
Registration deadline

Target
Professionals / Almuni

Plan

Day 1

Session 1-1 Smart Electric (Case Method)
A session to understand the importance of business models. We will train participants to capture the business structure in a narrative way using the business model canvas.

Session 1-2: Convenience Mart Corporation (Case Method)
A comparison of two companies in the distribution industry (Seven & i Holdings Co., Ltd. and Lawson, Inc.) will be conducted as a case study for business model analysis. We will analyze what business models each company is built on and what competitive advantages they maintain as a result.

Day 2

Session 5: Toyota Motor Corporation 2020 (Case Method)
Participants will examine Toyota Motor Corporation's future business strategy and possible future business models.

Session 6: Amazon Japan 2019 (Case Method)
Analyze the strength of Amazon from the perspective of its business model.

Cases

  • "Convenimart Corporation" (Instructor's original)
  • "Seven & i Holdings" "Lawson" "FamilyMart" JMR
  • "Shiki Theatre Company: Innovations in the Theatre Business"
  • "Hilti (A): Fleet Management?"
  • "GE's Digital Transformation."

Textbooks and reference materials

Textbooks

  • Alex Osterwalder, Yves Pignoul, Ryusuke Koyama (translators), Business Model Generation, Shoei-sha (2012) 978-4798122977
  • Ryusuke Koyama, "Case Method MBA in Action 03: Business Models," Discover Twenty-One (2020) 978-4799326640

References

  • Ikujiro Nonaka and Koichiro Tokuoka, "Business Model Innovation: Wise Strategy for Transforming Knowledge into Value" (Toyo Keizai Inc.)
  • Competitive Strategy as a Story" (by Ken Kusunoki, Toyo Keizai Inc.)
  • The Complete History of Business Models" by Koji Mitani (Discover)
  • The Complete History of Management Strategy" by Koji Mitani (Discover)

Related

Review

  • I was able to learn how to create a business model that I would like to use in practice.

    Sales 20s Male

  • It deepened my practical understanding of business model structure and building new business models.

    Professional 30s Male

  • I had almost no knowledge of MBAs before, and as a salesperson in the manufacturing industry, I had not studied management strategy in depth, but the class discussions and group work were very informative. In addition, doing the assignments in advance increased my understanding of the class on the day of the course, which was a great stimulus.

    Sales 40s Male

  • It was effective in making good use of tools as an advantage of online classes. The content of the class was very good as it helped me to think about business in a broad and structured way. Thank you very much.

    Management 40s Male

  • I was able to deepen my understanding of DX and business models. I was able to have essential knowledge as a businessman.

    Administrative 30s Female

  • I was able to learn the Business Model Canvas thoroughly. I could learn about the shift to digital transformation, which is not an old issue but a current issue.

    Independent business 30s Female

  • The explanations based on the latest information on global trends and the realization of the mindset change using Toyota's approach as a case study at the end were very stimulating and greatly improved my understanding.

    sales 30s Male

  • The transition of the business model and the problems/advantages were clear and easy to understand.

    Administrative 30s Female

  • This was my first time learning about business models. It was a very enjoyable and educational time as I was guided through several strategies that I am currently struggling with, as if a fog had lifted. The learning without preparation, such as the group work and the Toyota case study, was more practical and I will try it out immediately in tomorrow's meeting.

    Administrative 20s Male

  • Based on the success and failure of real business models, what should we think about and how should we think about it? How should we think about it? We will be able to think about how to incorporate them into our own business and make use of them in the future.

    Administrative 20s Female

  • I now understand how to use the Business Model Campus, something I have not yet been exposed to.

    Office Worker 30s Male

  • I could tell that the professor has the most faith in Business Model Campus, and the fact that it is being practiced gave me more faith in it. I learned that it can be used in existing companies and startups, and I will use this learning to apply Business Model Campus when I evaluate companies or establish startups in the future. Thank you very much for the learning that we can apply to our actual business.

    Office Worker 50s Male

  • As a new business manager, I found the contents of the seminar meaningful as I can put them into practice right away, starting tomorrow. The session was easy to understand in a step-by-step manner.

    Office Worker 30s Female