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Competing on Business Analytics and Big Data

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We will try to demystify Data analytics: What is the analytics and big data frenzy all about? Each time we watch Netflix or a Tiktok, or merely walk around the mall with our smartphone (location: on), we are being big-data-dissected and “predicted,” i.e., led to what we need to buy or watch next, whether we like it or not. The business press has added to the frenzy with jargon like “Digitization,” “AI,” “algorithms,” etc. We are awed and blinded by the science.

Registration deadline:

Please note the following after registration.

Registrants must note that refunds cannot be granted when cancellation notification is received later than four weeks prior to the start date.

Rating4.64

8 reviews
  • Topic

    Global

  • Business

    Management

  • Position

    Executive

  • Fee

    ¥90,000

  • Language

    English

  • Format

    Nagoya Campus

Date
09:20〜16:40
09:20〜16:40
Place
Nagoya Campus
Nishiki Naka, Nagoya Japan
https://mba.nucba.ac.jp/en/access/nagoya.html
Registration deadline

Target
Professionals / Almuni / International Students / Partner Schools

Plan

Day1

  1. Introduction. Being Digital. Analytics vs Science. Information Rules (network effects, lock in).
  2. Class will do short exercises on CLV, Recommender systems

Day2

  1. Data enabled business models
  2. Disruptive AI-driven business model: Lemonade

Cases

Day1

  1. Customer Lifetime Value
  2. Correlation and Regression (with accompanying Excel spreadsheet)
  3. Collaborative Filtering

Day2

  1. Why the Lean Start-up Changes Everything R1305C-PDF-ENG
  2. Lemonade: Delighting Insurance Customers with AI and Behavioural Economics – IN1673

Textbooks and reference materials

Textbooks

  • Materials will be distributed

Documents required for course screening

  • Diploma
  • English test score
    (TOEFL PBT 550, CBT 213, iBT 80 / IELTS 6.0 / TOEIC 750 or more) ※Within 5 years  
  • Photo

Related

Review

  • It is useful for students not so firm in statistics and data analysis.

    sales 30s Male

  • The course materials were very clear and well organized, and the explanation of complex topics made it very understandable. The teacher was really encouraging us to speak out our ideas and built up on them which made the conversation very dynamic.

    Exchange Student 20s Female

  • I really enjoyed the practical exercises with data and regression.

    Professional 20s Male

  • Sharing of clear explanations, clarifications of concept, real life examples, references for future interest

    Management 30s Male

  • Definitely Prof. Lim, he always keeps the class fun and creates a welcoming environment for all of us to learn together

    Exchange student 20s Male

  • Very basic contents were covered thoroughly. Had opportunity to ask questions on fundamental problems.

    sales 30s Male

  • the teacher's enthusiasm is the best thing in this class, as well as the way he makes everyone feel engaged into the discussion

    Exchange student 20s Female

  • I am never familiar with mathematics, analytics and economics, but I very much enjoyed the class (more than I have expected!). This course gives a fundamental understanding of business analytics, with a lot of group work and class discussions. These discussions gave me a lot of insights. Prof. Lim supported everyone to be more collaborative and classmates helped me a lot.

    office worker 40s Male