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Osaka Osaka
Nagoya Nagoya

NUCB BUSINESS SCHOOL - Graduate School of Management

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Strategic Channel Management

Entry Open

"Marketing Channels (Distribution Channels)" represent one of the core decision-making areas in marketing theory. To establish and manage effective and efficient distribution channels, deep insights into consumer behavior, careful selection of trading partners, and the cultivation of strong relationships are essential. This course examines the nature of strategic channel decision-making, taking into account a wide range of conditional variables.

Registration deadline:

Please note the following after registration.

Registrants must note that refunds cannot be granted when cancellation notification is received later than four weeks prior to the start date.

Advanced Management Program

Certificate

This program develops the awareness and attitude required for leadership of entire organizations by instilling a management philosophy that embodies the will for sustainable growth balanced with corporate ethics, which legitimizes business activity. This program is designed to help you think about how you, as a leader, can transform your organization, develop your subordinates, and prepare a next generation of leadership.
*Non-Japanese registrants are asked to submit a certificate of Japanese proficiency (JLPT N1 or EJU score of 250 or higher).

  • Topic

    Leadership

  • Business

    Management

  • Position

    Executive

  • Fee

    ¥200,000

  • Language

    Japanese

  • Format

    Tokyo

Date
9:20〜16:40
9:20〜16:40
9:20〜16:20
9:20〜16:40
Place
Tokyo
7F,9F Marunouchi Build. 2-4-1 Marunouchi Chiyoda, Tokyo Japan
https://mba.nucba.ac.jp/en/access/tokyo.html
Registration deadline

Target
Professionals / Almuni

Faculty

Ikuo TAKAHASHI

Plan

DAY1

Alignment of Marketing Philosophy and Channel Strategy

DAY2

Demand Leveling and Productivity in Distribution Operations

DAY3

Market Adaptation Strategies of Leading Retailers

DAY4

Organization and Communication in the Retail Industry

Cases

DAY1

  • Whisky Cheddar: Ingredient Branding at Caesan Cheese Cooperative (ID: CCJB-HBS-923J11)
  • Classic Camera Specialty Store: Succession of Philosophy and Restructuring of Channels (Original Case)

DAY2

  • Lotte Yukimi Daifuku: Ice Cream Content for Winter (ID: CCJB-IVE-W39460)
  • Strategy for Improving Productivity in Home Center Chains (Original Case)

DAY3

  • IKEA: Failure in Japan and Successful Re-entry (ID: CCJB-ECC-90031-01)
  • Trader Joe's: At a Crossroads? (ID: CCJB-IMD-7-2387-JP)

DAY4

  • Perils and Pitfalls of Organizational Change: A Young Manager's Turnaround Journey (ID: CCJB-ECC-14021-01)
  • Foreign Employees Struggling in Japanese Companies (ID: CCJB-OTR-22003-01)
  • "I Am a Customer!" (ID: CCJB-OTR-22005-01)

Textbooks and reference materials

Textbook

  • None

Additional Readings and Resource

  • 高嶋克義・髙橋郁夫（2020）『小売経営論』有斐閣。ISBN-13 : 978-4641165656
  • 髙橋郁夫・高嶋克義（2024）『入門 消費者行動論』有斐閣。ISBN-13 ‏: ‎978-4641166264
  • Philip Kotler, Gary Armstrong, Sridhar Balasubramanian, 恩藏 直人（2025）『コトラー、アームストロング、バラスブラマニアン、恩藏のマーケティング原理』丸善出版。ISBN-13 ：978-4621311561
  • バイロン・シャープ , （前平謙二訳)（2025）『マーケティングの科学　セオリー・エビデンス・実践で学ぶ世界標準の技術』朝日新聞出版。ISBN-13：978-4022519726
  • マイケル・R・ソロモン、（松井剛：監修・翻訳)（2015）『ソロモン 消費者行動論』丸善出版。ISBN-13‏ :‎ 978-4621088777
  • 和田充夫・恩藏直人・三浦俊彦（2022）『マーケティング戦略〔第6版〕』有斐閣アルマ。ISBN-13 : 978-4641221833
  • 久保田 進彦・澁谷覚・須永努（2022）『はじめてのマーケティング〔新版〕』有斐閣ストゥディア。ISBN-13‏ :‎ 978-4641150973
  • 髙橋郁夫（2019）『新装版 消費者購買行動: 小売マーケティングへの写像』千倉書房。ISBN-13 : 978-4805111765

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