NUCB BUSINESS SCHOOL - Graduate School of Management

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Driving Digital Transformation

Entry Open

Digital Transformation is already having a profound impact on just about every industry (not just high tech) and the cases will be drawn mostly on how these Non-Technology companies apply technology to transform their business.

Registration deadline:

Please note the following after registration.

Registrants must note that refunds cannot be granted when cancellation notification is received later than four weeks prior to the start date.

Rating4.63

14 reviews
  • Topic

    Global

  • Business

    Management

  • Position

    Director

  • Fee

    ¥85,000

  • Language

    English

  • Format

    Tokyo Campus

Date
09:20〜16:40
09:20〜16:40
Place
Tokyo Campus
9F Marunouchi Build. 2-4-1 Marunouchi Chiyoda, Tokyo Japan
https://mba.nucba.ac.jp/en/access/tokyo.html
Registration deadline

Target
Professionals / Almuni / International Students / Partner Schools

Plan

Day1

  1. Digital Transformation Enabling Technologies
  2. Big Data Analytics

Day2

  1. Commercial Strategy and Models
  2. Integration of Digital Transformation

Cases

  • Xiaomi: Designing an Ecosystem for the Internet of Things
  • Predicting Consumer Tastes with Big Data at Gap
  • Farfetched 2019: Where Fashion and Technology Intersect for Humane Experiences
  • Domino's 2019: The pizza born Technology Company

Textbooks and reference materials

Textbook

  • Julian Villanueva; Luis Ferrandiz「3 Steps to Market-Driven Digital Transformation: Stairway to Digitalization」Harvard Business Review Press(2017)

Additional Readings and Resource

  • 3 Steps to Market-Driven Digital Transformation: Stairway to Digitalization,
    Julian Villanueva; Luis Ferrandiz(2017)

Documents required for course screening

  • Diploma
  • English test score
    (TOEFL PBT 550, CBT 213, iBT 80 / IELTS 6.0 / TOEIC 750 or more) ※Within 5 years 
  • Photo

Related

Review

  • Industry expertise of the Professor

    sales 30s Male

  • This lecture is not tied up the typical answer and question. Very creative and the best!!

    Exchange Student 20s Female

  • Interesting case studies, different angles, marketing framework

    Professional 20s Male

  • The most beneficial is to teach what digital marketing is for beginners.

    Management 30s Male