Brochure
Information Session
Online Application
MBA Basics
Competing on Business Analytics and Big Data
Driving Digital Transformation
Entry Open
Digital Transformation is already having a profound impact on just about every industry (not just high tech) and the cases will be drawn mostly on how these Non-Technology companies apply technology to transform their business.
Registration deadline:
Please note the following after registration.
Registrants must note that refunds cannot be granted when cancellation notification is received later than four weeks prior to the start date.-
Topic
Global
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Business
Management
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Position
Director
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Fee
¥85,000
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Language
English
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Format
Tokyo Campus
- Date
-
09:20〜16:40 09:20〜16:40 - Place
- Tokyo Campus
- 7F,9F Marunouchi Build. 2-4-1 Marunouchi Chiyoda, Tokyo Japan
- https://mba.nucba.ac.jp/en/access/tokyo.html
- Registration deadline
- Target
- Professionals / Almuni / International Students / Partner Schools
Faculty
Plan
Day1
- Digital Transformation Enabling Technologies
- Big Data Analytics
Day2
- Commercial Strategy and Models
- Integration of Digital Transformation
Cases
- Xiaomi: Designing an Ecosystem for the Internet of Things
- Predicting Consumer Tastes with Big Data at Gap
- Farfetched 2019: Where Fashion and Technology Intersect for Humane Experiences
- Domino's 2019: The pizza born Technology Company
Textbooks and reference materials
Textbook
- Julian Villanueva; Luis Ferrandiz「3 Steps to Market-Driven Digital Transformation: Stairway to Digitalization」Harvard Business Review Press（2017）
Additional Readings and Resource
- 3 Steps to Market-Driven Digital Transformation: Stairway to Digitalization,
Julian Villanueva; Luis Ferrandiz（2017）
Documents required for course screening
- Diploma
- English test score
(TOEFL PBT 550, CBT 213, iBT 80 / IELTS 6.0 / TOEIC 750 or more) ※Within 5 years - Photo
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Review
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Industry expertise of the Professor
sales 30s Male
This lecture is not tied up the typical answer and question. Very creative and the best!!
Exchange Student 20s Female
Interesting case studies, different angles, marketing framework
Professional 20s Male
The most beneficial is to teach what digital marketing is for beginners.
Management 30s Male