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NUCB BUSINESS SCHOOL - Graduate School of Management

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Design Thinking and Strategic Management

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This class consists of design thinking and innovation management, corporate case-based discussions, and hands-on experience through fieldwork. Through this two-pronged approach, you will deepen your understanding of design thinking and strategy, and experience strategy development by human-centered design yourself in group activities for real problems.

Registration deadline:

Please note the following after registration.

Registrants must note that refunds cannot be granted when cancellation notification is received later than four weeks prior to the start date.

Rating4.7

25 reviews
  • Topic

    Innovation

  • Business

    Management

  • Position

    Director

  • Fee

    ¥90,000

  • Language

    Japanese

  • Format

    Virtual

Date
09:20〜16:40
09:20〜16:40
Place
Virtual
Registration deadline

Target
Professionals / Almuni

Plan

Day1

  • Understanding Design Thinking
  • Design Thinking and Management
  • Application of Design Thinking

Day2

  • Design Management Practice 1
  • Design Management Practice 2  
  • Design Management Practice 3

Cases

  • Phase Zero: IDEO's introduction of new services (A)
  • Phase Zero: IDEO's introduction of new services (B)
  • Jobs to Be Done: Determine customer needs

Textbooks and reference materials

Textbooks

  • None

References

  • Tim Brown (Author), Tim Brown (Author), Toshio Chiba (Translator), "Design Thinking Changes the World (Updated Edition): A New Way of Thinking for Innovation", Hayakawa Nonfiction Collection (2019) 978-4152098931

Related

Review

  • The group session was a good workshop-type practice. The role-playing helped me to see things more personally and understand them better.

    Engineering 20s Female

  • I was able to visualize and understand the elements of innovation. The teaching style made things easy to understand, and it was good to learn about the framework of where to put the foundation for the next development.

    Professional 20s Male

  • As my main business is new business planning, everything had a lot of useful information. It was refreshing to learn that the content was not simply about coming up with a business model, but about innovating and making a difference by incorporating the parts that others don't like.

    Sales 30s Male

  • It was my first time to take an online class, but it went smoothly with the use of various tools. I am still learning about design and design thinking, but I was able to learn something very practical. Thank you very much.

    Management 40s Male

  • I was glad that he shared various materials and they were up-to-date. I also thought that experiential learning such as persona direction was profound to gain.

    Administrative 30s Female

  • It was a groundbreaking class with the introduction of software for sharing and revising materials online.

    Independent business 30s Male

  • In addition to the case studies, the actual group work was a great way to get a real-world experience.

    sales 30s Male

  • There were opportunities for role-playing and other real-life experiences, which gave me a sense that my understanding of the subject would be further enhanced through "experience" than in a regular class.

    Administrative 20s Male

  • The use of various tools made it very easy to understand. It was very meaningful to learn design thinking this time, and I feel like I cleared up a lot of confusion. First of all, I think I was able to observe, experience, and empathize.

    Engineering 代 Female

  • I think it is good to get a dim grasp of the vague concept of design thinking through the textbook, cases, and group work in class beforehand. It was very stimulating to be able to discuss with members from different backgrounds about the issues faced by their companies. I believe that this is exactly the kind of design thinking that tries to create new value through exposure to a variety of values and subjectivities.

    Banker 40s Female

  • I had a negative view of design thinking, such as its lack of feasibility, but this lecture helped me understand the future necessity of design thinking, and I learned that it can evolve in many ways, so I felt that I would try to evolve and think about that design thinking from now on.

    Office worker 30s Male

  • It was also very meaningful to see how SLIDO helped us to deepen our understanding of the issues. Thank you very much for a wonderful class.

    Office worker 40s Male

  • Because the class was open to diverse insights, I felt that the class itself was rich in design thinking and that the conclusions evolved with each talk.

    Office worker 30s Female

  • It was very interesting to be exposed to design thinking through the use of many new tools.It connected the dots as a line where theory and practice had not been connected at all before. Thank you very much.

    Office worker 20s Male

  • It was a great class that combined cases and fieldwork.

    Office worker 30s Male

  • In the preparatory stage, I could only grasp design thinking conceptually and felt that it was very abstract and difficult to understand, but through discussions and fieldwork using cases, I became aware of the merits of this thinking method and the value it demonstrates, and my understanding deepened. I was very glad that the style of the class was not based on conceptual understanding, but rather on experience, so that I was able to understand the concept from the inside.

    Office worker 30s Female

  • When I heard the term “design thinking,” I was worried that it might be a term related to designers and that it might not match my type of work, but I learned that it is actually a way of thinking that can be applied to a wide range of fields, including organizations and customers, not just products themselves.

    Office worker 50s Female

  • It was a very creative class. It was an eye-opening lecture that required constant concentration.

    Office worker 20s Female