資料請求
説明会
入試情報
Corporate Governance from the Investors’ Perspective
- グローバル
- English
Economic theory claims that firms should maximize the shareholders' value while addressing other stakeholders' interests. Yet, the business press r...
Driving Digital Marketing
Driving Digital Marketing
This course fosters Critical thinking as applied and communication though the Case Study Method. The cases deal with Global companies that are on the leading edge of the Digital Economy helping foster the Frontier Spirit and a Global mindset.The basic Framework of Marketing (5Ps of Marketing) used is one developed by the instructor based on about a decade of experience running consumer marketing organizations.Digital Marketing is taught for conceptual knowledge more than specifc knowledge since techniques change constantly and will have less lasting impact.
申し込み締切日:
お申込後のご注意点
開講4週間前を過ぎた場合のキャンセルによる返金はいたしかねます。また、欠席された場合の補講や別の科目への振替対応はいたしておりませんので予めご了承ください。-
トピック
グローバル
-
職種
経営企画
-
ポジション
幹部候補
-
受講料
85,000円
-
言語
English
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開講形式
オンライン
- 開催日時
-
09:20〜16:40 09:20〜16:40 - 会場
- オンライン
- 申し込み締切日
- 対象者
- 社会人 / 修了生 / 国際学生 / 提携校
Faculty
講義計画
Day1
- Internet Platforms and Strategy
- Digital Marketing Tactics
Day2
- Social Media Marketing
- Integration of Digital Marketing into standard Marketing Platforms
使用ケース一覧
- Amazon, Apple, Facebook, and Google 2018
- HubSpot: Inbound Marketing and Web 2.0
- Social Media Marketing
- Integration of Digital Marketing into standard Marketing Platforms
教科書および参考文献
Textbook
- Sunil Gupta, Joseph Davin「Marketing Reading: Digital Marketing」HBS（2015）
受講審査に必要な書類
- 英語力を証明する試験スコア ※5年以内
(TOEFL PBT 550, CBT 213, iBT 80 / IELTS 6.0 / TOEIC 750点以上) - 卒業大学（大学院）の卒業証明書或いは学位記の写し
- 顔写真
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この単科のレビュー
Review
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This lecture is not tied up in typical answers and questions. Very creative and engaging!!
営業職 40代 男性
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Interesting case studies, different angles, marketing framework
自営業 30代 男性
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The most beneficial lessons teach what digital marketing is for beginners.
公務員 40代 女性