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  4. Giulio TOSCANI

Giulio Toscani

客員教授

Giulio TOSCANI

Biography

An expert on big data, artificial intelligence, and strategic leadership, Dr. Toscani is a professor at ESADE in Barcelona, Spain, and Pacifico Business School in Lima, Perú. He also works for companies, academic institutions, and not-for-profit organizations. These include CCL (Belgium), SDA Bocconi (Italy), Telefonica (Spain, Argentina, Brazil, Guatemala), Deppon Logistics (China), Navozyme (Singapore), Nike and Megafon (Russia), BIC (France), Parexcelence (India), and GLOBIS (Japan).

Research Interests

Big Data, Artificial Intelligence, Strategic Leadership

Final Education

DBA, KTH Royal Institute of Technology

Academic Papers

  • Giulio Toscani (2018) Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy?. Journal of Nonprofit & Public Sector Marketing
  • Giulio Toscani (2018) Sponsees: the silent side of sponsorship research. Marketing Intelligence & Planning :0263-4503