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  4. Babak Hayati

Babak Hayati

客員教授

Babak Hayati

Biography

Dr. Babak Hayati is a department chair and associate professor of marketing at the Asian Institute of Management in Manila, Philippines. Previously, he was a marketing professor at the University of Nevada, Las Vegas and the University of Colorado, Colorado Springs. Babak received his PhD in marketing from the University of Houston in 2012. He has worked in multiple executive and research positions as a marketing strategist, consultant and researcher for the past 10 years across America, Middle East and Asia. Babak has published several articles in prestigious outlets such as the Journal of Marketing and the Journal of the Academy of Marketing Science. He is the recipient of multiple research awards from the American Marketing Association (AMA) and the Institute for the Study of Business Markets (ISBM). Babak is also the founder of two startup companies in the domain of digital advertising.

Research Interests

Marketing Strategy, Sales Management, Digital Marketing

Final Education

Ph.D., University of Houston

Academic Papers

  • Babak Hayati (2019) Indulgence versus Restraint: The Moderating Role of Cultural Differences on the Relationship between Corporate Social Performance and Corporate Financial Performance. Journal of Global Marketing 32 (2) :0891-1762
  • Babak Hayati (2018) Sales force leadership during strategy implementation: a social network perspective. Journal of the Academy of Marketing Science 46 (4) :0092-0703