Seiyu 2019

アブストラクト

To continuously grow and appease shareholders. a company must expand their business internationally. By Using Walmart and Don Quijote as the subject, we can see two companies’ expansion scenarios. This case looks at the difficulties that Walmart met while trying to penetrate the Japanese market up until present day. simultaneously, this case also observes Don Quijote, a company which is extremely similar to Walmart and researches how they could have been successful for 29 years and counting. Walmart entered the Japanese market by acquiring Seiyu, a super market who was struggling. After investing a significant amount of money into operations and facilities, they have yet to see profits. Fast forward to 2018, Don Quijote expressed interest in buying Seiyu in the hopes of expanding their business. After 2 years of not having a CEO, Seiyu hired, Lionel Desclee. Seiyu announced they will not be looking to exit Japan and is now in talks with Rakuten to form a Joint Venture. Is this a mistake? Could Don Quijote build a strong brand for Seiyu, could an alliance be formed with them? Method: Don Quijote is a Japanese company who has proven to outshine their competition and has been growing globally through mergers and acquisitions, just as Walmart has. However, Don Quijote, being a Japanese company, has proven to be successful in japan with a similar business strategy. By analyzing the past and present situation of Walmart and observing Don Quijote’s strategy, we can compare the two companies and come to an understanding on what companies should do and how they can deter unforeseen circumstances. This case will utilize many commonly known business frameworks to guide an organized structure of analysis.

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