Data-Driven Leadership: Data Science for Managers

This semester, MSc students at NUCB Business School are exploring Data Science for Managers, part of the newly launched MSBA program (MSc in Business Analytics & Artificial Intelligence). Taught by Assistant Professor Minjeong Ham, the course equips future leaders with the skills to understand, interpret, and leverage data for strategic decision-making across business functions.

A highlight came on Day 2, when students examined cases such as Amazon: Facing Low Customer Satisfaction in Singapore and Markdown Optimization for an Indian Apparel Retailer. Through small-group discussions, participants analyzed data-driven insights, debated solutions, and explored how analytics can optimize marketing, pricing, and customer strategies in real-world business contexts.

The course helps students combine managerial acumen with data science expertise. By understanding analytics tools, interpreting social media and business data, and applying insights to strategic decision-making, students gain the ability to identify opportunities, solve complex problems, and lead organizations in a data-driven world.