リクルート 2010

アブストラクト

創業50周年を迎えたリクルートが現在に至るまでに業績を拡大できた要因を探るとともに､、現時点で抱えている課題を抽出し､特に飲食情報サービスであるHot pepperを対象として、今後の戦略を立案し､定性的・定量的に評価を行った。本研究の特徴として､リクルートを取り巻くプレイヤーであるCustomer（利用者）、Client（補完者）、Competitor（競合）、Complementor（協力企業）とに着目し、プラットフォームビジネスにおけるゲーム理論的意思決定を行っていることが挙げられる。

詳細情報

ケースID	11-1040
登録	2011
業界	広告業
分析領域	マーケティング
ページ数	31
言語	Japanese
ティーチングノート	あり

National Basketball Associa...
ソニー株式会社

タグで探す

#& (16)
#1MDB (2)
#1MDB and Goldman Sachs (2)
#1MDB and Goldman SachsCorruption (2)
#1on1ミーティング (1)
#2015年ビジョン (2)
#2025年問題 (2)
#21世紀における金融業 (2)
#3PL (3)
#5Cs (2)
#6次産業化 (2)
#Abroad (3)
#Acceptance (2)
#Accounting & Finance (2)
#Accounting&Finance (1)
#Acids (2)
#Acquiring (2)
#Acquisition (26)
#Acquisitions (12)
#Activist (2)
#administration (2)
#Advance (2)
#advantage (12)
#Advertising (3)
#Aeronautics (1)
#Aerospace & Defense (1)
#Africa (3)
#African (2)
#agency (2)
#Agile (3)
#Agile methodology (2)
#Agreement (2)
#AI (4)
#airline (2)
#Airline Industry (1)
#airlines (2)
#Alignment (1)
#Alliance (4)
#Alliances (4)
#American (2)
#Amino (2)
#Analysis (2)
#Analyze (2)
#Ancillary (2)
#and (31)
#app (2)
#Appraisal (2)
#Aquaculture (3)
#areas (2)
#Artificial Intelligence (1)
#Arts (2)
#Ashley (2)
#Asia (6)
#Asian (2)
#assembly-line (2)
#Asset (4)
#ATM (4)
#Australia (2)
#Australian (2)
#Authentic Leadership (1)
#Autocratic (2)
#Automation and AI Sustainability (ESG) (1)
#automobile (2)
#Automobile Market (1)
#automobiles (2)
#automotive (4)
#B (10)
#B to B (1)
#B2B(生産財マーケティング) (2)
#B2Bマーケティング (4)
#B2G (2)
#Balkan (2)
#bank (4)
#banking (9)
#Banro (2)
#Base (2)
#BCP (1)
#Beauty (4)
#Behavior (4)
#Behavioral Economics (1)
#Behavioral Pricing (1)
#Behaviour (2)
#Best (2)
#Biomass (2)
#Biomedical (2)
#Blockchain (5)
#Blue (2)
#Blue Ocean Strategy (1)
#Book Industry (1)
#Books (2)
#BOPビジネス (5)
#Border (2)
#Boss (2)
#BPO (1)
#Brand (11)
#Brand Equity (1)
#Brand Essence (1)
#Brand Extension (1)
#Brand Management (1)
#Brand resilience (1)
#branding (2)
#Branding and marketing (1)
#breach (2)
#Brick and mortar store (1)
#Brilliant (2)
#BSC (2)
#BtoB (2)
#BtoC (2)
#BTS (2)
#business (76)
#Business Ethics (2)
#Business Expansion (1)
#Business failure (1)
#Business in new Asia (1)
#Business Innovation (1)
#Business Leadership (1)
#Business Model (3)
#Business Model Innovation (4)
#Business Plan (4)
#Business Strategies (1)
#Business strategy (3)
#Business Transformation (1)
#Business Turnaround (1)
#buy-out) (2)
#Bマーケティング (2)
#CAD (2)
#Cannabis Market (2)
#Cannibalization (2)
#Capital Markets (1)
#car (2)
#Carbon Credit (1)
#Carbon Credits (1)
#Carlos (2)
#carrier (2)
#Cars (2)
#CASE (5)
#CASE & MaaS (1)
#Category expansion (2)
#cause marketing (2)
#Celebrity Endorsement (2)
#chain (2)
#Challenges (1)
#Champagne (4)
#Change (19)
#Change Management (2)
#Changing Business Environment (1)
#channel (2)
#China (12)
#Chinese (8)
#Chinese luxury consumers (1)
#Cinema (2)
#Cinematographic (2)
#circular economy (1)
#Class (2)
#Co-creation (4)
#Coaching (1)
#coffee (2)
#Collaboration (2)
#Collaborative (2)
#color (2)
#commerce (2)
#Commodities (2)
#Communication (4)
#Community (2)
#Companies (2)
#Company (16)
#Company Culture (2)
#Company growth (1)
#Competing (2)
#Competition (6)
#Competitive (14)
#Competitive Advantage (6)
#Competitive Strategy (1)
#Competitors (2)
#Complaints (2)
#Complex (1)
#Computer (2)
#Computers (2)
#Concern (2)
#Conduct of the change (1)
#Confectionery (2)
#Conflict (5)
#conservative (2)
#Consumer (8)
#Consumer Behavior (5)
#Consumer Behaviour (1)
#Consumers’ (2)
#contracts (1)
#Control (2)
#Controversy (1)
#convergence (2)
#Conversion rate (1)
#Cooporation (2)
#core (2)
#Core Competence (1)
#Corporate (14)
#Corporate culture (2)
#Corporate Finance (1)
#Corporate Social Responsibility (2)
#Corporate Strategy (2)
#Corporate Sustainability Management (2)
#corporate-nonprofit partnerships (2)
#Corporate’s Culture (1)
#Corruption (2)
#cosmetic (4)
#cost (4)
#Cost Leadership Strategy (1)
#COVID-19 (4)
#creation (6)
#Creativity (4)
#Crisis (12)
#Crisis Communication (1)
#Crisis management (7)
#Critical (2)
#CRM (4)
#CRO (2)
#Cross (2)
#Cross-cultural (2)
#CRO（医薬品開発業務受託機関） (2)
#Crypto-currency (1)
#CSR (9)
#CSR(企業の社会的責任) (2)
#CSV (5)
#CSV推進 (2)
#CSV（Creating (2)
#CSとES (2)
#CS放送 (2)
#Cultural (4)
#Cultural Integration (1)
#Culture (12)
#Cultures (2)
#Customer (5)
#Customer Engagement (1)
#Customer Engagementa (2)
#Customer experience (1)
#Customer Relationship (1)
#Customer Relationship Management (1)
#Customer- centric innovation (1)
#Customer-centric strategy (1)
#Customers Perception (1)
#cybercrime (2)
#dairy (2)
#Datsun (2)
#DCF法 (2)
#deal (2)
#decision (2)
#decision-making (2)
#Defense Industry (1)
#Delivery (2)
#Design (4)
#Design Thinking (3)
#Designing (2)
#development (6)
#Development of Ecosystem (1)
#Differences (2)
#Differentiation (2)
#Digital (4)
#Digital Disruption (1)
#Digital Business (1)
#Digital competitors (1)
#Digital Investment (1)
#Digital Marketing (9)
#Digital Media (1)
#Digital transformation (7)
#Digitalization strategy (1)
#Direct (2)
#direction (2)
#Disruption (2)
#Disruptions (1)
#Disruptive (6)
#Disruptive Innovation (1)
#Diversification (12)
#Diversity (7)
#Division (2)
#Drink (2)
#Drones (2)
#DS (2)
#DTCマーケティング (1)
#DtoC (1)
#Due-Diligence (2)
#DX (13)
#DX・ESG (1)
#Dynamics (4)
#Dyson (2)
#e-commerce (6)
#e-readers (2)
#E-wallet (1)
#EC (2)
#Economy (2)
#ECOシステム (1)
#ECU (2)
#ECビジネス (4)
#Education (1)
#electric (6)
#Electricity (2)
#Electronic (2)
#electronics (2)
#emerging (12)
#Emerging Market (1)
#Emerging markets (3)
#Employee (2)
#employment (2)
#Empowerment (2)
#EMS (2)
#energy (4)
#engagement (2)
#Enterpreneurship (2)
#enterprise (3)
#Enterprise Turnaround (1)
#Enterprize (2)
#Entertainment (5)
#Entertainment industry (1)
#Entertainment industryTurnaround (1)
#Entrepreneur (4)
#Entrepreneurial (2)
#entrepreneurship (50)
#Entry (14)
#Environmental impact (1)
#Equipment (2)
#ESG (1)
#Esports (2)
#Establishment (2)
#ethics (8)
#EV (1)
#Evaluation (2)
#evolution (3)
#Evolving (2)
#Exclusivity (1)
#Expanding (2)
#expansion (20)
#Expansion strategy (1)
#expansion-department (2)
#Expatriation (1)
#Extra-financial (4)
#Eコマース (4)
#factors (2)
#factory (2)
#Failed (2)
#Fairness (2)
#Family (16)
#Family Business (8)
#Family-run (2)
#Fast (2)
#Fast-Food (1)
#Felica (2)
#finance (10)
#financeを用いたvaluation (2)
#Financial (2)
#Financial Analysis (1)
#Financing (2)
#Finnish (2)
#Fintech (6)
#firm (4)
#First (2)
#FIT制度 (1)
#FMCG (2)
#Focus (2)
#food (6)
#Food Delivery restaurant (1)
#Football Success (1)
#Ford India (1)
#Foundry (2)
#Fourth Industrial Revolution (4IR) (1)
#framework (2)
#Framing (1)
#France (2)
#Franchisee (2)
#Franchising (4)
#French (12)
#French-International (2)
#Funds (2)
#g.u. (2)
#Gambling (2)
#Games (4)
#Gaming (4)
#Garena (2)
#GarenaSEA (2)
#Gas (2)
#GDL or SDL (1)
#General (6)
#General Management (1)
#Geopolitical crisis (1)
#Ghosn (2)
#gift (2)
#Global (34)
#Global business (1)
#Global Expansion (1)
#Global Management (1)
#Global markets (2)
#Globalization (4)
#Glocalization (2)
#GMの人間性 (2)
#Going (2)
#Goldman (2)
#Governance (1)
#Government (2)
#GPS事業 (2)
#Green (2)
#Green bonds (1)
#group (2)

ケースライブラリ

リクルート 2010

アブストラクト

詳細情報

タグで探す