TIPPING POINT 2015

アブストラクト

一部上場のメーカーから社員20名程度のシリコンバレーのITベンチャー、そして売上高2兆円の公益企業と、様々なタイプの会社で新規事業に携わってきた主人公の経験を通して、新規事業／サービス成功の要諦を考察するケースである。本ケースでは、技術的に優れていたが成功しなかったサービス、失敗したサービスと同じ仕組みであったにも関わらず成功したサービスを複数取り上げ、成功と失敗の違いがどこにあるかを検討するとともに、主人公が今後どのように会社組織と相対していくべきかを考察する。

詳細情報

ケースID	15-1050
登録	2015
業界	ソフトウェア業
分析領域	マーケティング
ページ数	32
言語	Japanese
ティーチングノート	あり

メディカル・ライフ社 2015
Public Facility Management ...

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ケースライブラリ

TIPPING POINT 2015

アブストラクト

詳細情報

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