The gaming industry, as the biggest entertainment industry in terms of revenues, is as well at the forefront of innovation on several aspects. Nintendo is established as one of the main video games console and software manufacturer for more than thirty years, a longevity unequaled in the industry. While the Japanese company faced different issues overtime, their latest console, the Nintendo Switch, has proven to be an extremely successful bet. Innovation, audacity and strategic moves built this success and allowed Nintendo to thrive more than during the last decade. The industry is however changing at a fast pace. Mobile gaming is leading the industry in terms of revenues, and while Nintendo invests in it to take its share of the cake, it is still a threat to its core business. Moreover, on the more traditional gaming sector, usual competitors and new competitors invest to prevail in the future gaming industry, that will heavily rely on state-of-the-art technologies to convince customers. Sony, Microsoft, and soon Google, Amazon and Apple will compete in the same area than Nintendo, who is the only company in these that only operates in the gaming industry. Nintendo’s investment capacities and technological strengths are lower than the competitors, and the future of the company relies on its capacity to innovate, as it has been done since a hundred years. While they have unique advantages with their strong licenses, they must cope with several risks to ensure a bright future.