薬価研 2019

アブストラクト

日本の薬価制度にはどのような特徴があり、どのような問題点があるのか理解する。また、他の財・サービスと比べることで、薬価制度のある医療市場で暗黙のうちに製薬企業が享受しているアドバンテージとディスアドバンテージに着目する。このような状況で、製薬企業および日薬連は、薬価に関して自らに有利になるような主張をどこまで正当化できるか議論する。最後に、主人公の上出は、業界側から、類似薬を拡大するという新たな改革案を提案することになるが、本ケースでは企業に与える影響も踏まえ、その是非を問うている。

詳細情報

ケースID	20-1038
登録	2020
業界	経済団体
分析領域	マーケティング
ページ数	30
言語	Japanese
ティーチングノート	あり

HOYA Technosurgical Corpora...
武田コンシューマーヘルスケ...

タグで探す

#& (16)
#1MDB (2)
#1MDB and Goldman Sachs (2)
#1MDB and Goldman SachsCorruption (2)
#1on1ミーティング (1)
#2015年ビジョン (2)
#2025年問題 (2)
#21世紀における金融業 (2)
#3PL (3)
#5Cs (2)
#6次産業化 (2)
#Abroad (3)
#Acceptance (2)
#Accounting & Finance (2)
#Accounting&Finance (1)
#Acids (2)
#Acquiring (2)
#Acquisition (26)
#Acquisitions (12)
#Activist (2)
#administration (2)
#Advance (2)
#advantage (12)
#Advertising (3)
#Aeronautics (1)
#Aerospace & Defense (1)
#Africa (3)
#African (2)
#agency (2)
#Agile (3)
#Agile methodology (2)
#Agreement (2)
#AI (4)
#airline (2)
#Airline Industry (1)
#airlines (2)
#Alignment (1)
#Alliance (4)
#Alliances (4)
#American (2)
#Amino (2)
#Analysis (2)
#Analyze (2)
#Ancillary (2)
#and (31)
#app (2)
#Appraisal (2)
#Aquaculture (3)
#areas (2)
#Artificial Intelligence (1)
#Arts (2)
#Ashley (2)
#Asia (6)
#Asian (2)
#assembly-line (2)
#Asset (4)
#ATM (4)
#Australia (2)
#Australian (2)
#Authentic Leadership (1)
#Autocratic (2)
#Automation and AI Sustainability (ESG) (1)
#automobile (2)
#Automobile Market (1)
#automobiles (2)
#automotive (4)
#B (10)
#B to B (1)
#B2B(生産財マーケティング) (2)
#B2Bマーケティング (4)
#B2G (2)
#Balkan (2)
#bank (4)
#banking (9)
#Banro (2)
#Base (2)
#BCP (1)
#Beauty (4)
#Behavior (4)
#Behavioral Economics (1)
#Behavioral Pricing (1)
#Behaviour (2)
#Best (2)
#Biomass (2)
#Biomedical (2)
#Blockchain (5)
#Blue (2)
#Blue Ocean Strategy (1)
#Book Industry (1)
#Books (2)
#BOPビジネス (5)
#Border (2)
#Boss (2)
#BPO (1)
#Brand (11)
#Brand Equity (1)
#Brand Essence (1)
#Brand Extension (1)
#Brand Management (1)
#Brand resilience (1)
#branding (2)
#Branding and marketing (1)
#breach (2)
#Brick and mortar store (1)
#Brilliant (2)
#BSC (2)
#BtoB (2)
#BtoC (2)
#BTS (2)
#business (76)
#Business Ethics (2)
#Business Expansion (1)
#Business failure (1)
#Business in new Asia (1)
#Business Innovation (1)
#Business Leadership (1)
#Business Model (3)
#Business Model Innovation (4)
#Business Plan (4)
#Business Strategies (1)
#Business strategy (3)
#Business Transformation (1)
#Business Turnaround (1)
#buy-out) (2)
#Bマーケティング (2)
#CAD (2)
#Cannabis Market (2)
#Cannibalization (2)
#Capital Markets (1)
#car (2)
#Carbon Credit (1)
#Carbon Credits (1)
#Carlos (2)
#carrier (2)
#Cars (2)
#CASE (5)
#CASE & MaaS (1)
#Category expansion (2)
#cause marketing (2)
#Celebrity Endorsement (2)
#chain (2)
#Challenges (1)
#Champagne (4)
#Change (19)
#Change Management (2)
#Changing Business Environment (1)
#channel (2)
#China (12)
#Chinese (8)
#Chinese luxury consumers (1)
#Cinema (2)
#Cinematographic (2)
#circular economy (1)
#Class (2)
#Co-creation (4)
#Coaching (1)
#coffee (2)
#Collaboration (2)
#Collaborative (2)
#color (2)
#commerce (2)
#Commodities (2)
#Communication (4)
#Community (2)
#Companies (2)
#Company (16)
#Company Culture (2)
#Company growth (1)
#Competing (2)
#Competition (6)
#Competitive (14)
#Competitive Advantage (6)
#Competitive Strategy (1)
#Competitors (2)
#Complaints (2)
#Complex (1)
#Computer (2)
#Computers (2)
#Concern (2)
#Conduct of the change (1)
#Confectionery (2)
#Conflict (5)
#conservative (2)
#Consumer (8)
#Consumer Behavior (5)
#Consumer Behaviour (1)
#Consumers’ (2)
#contracts (1)
#Control (2)
#Controversy (1)
#convergence (2)
#Conversion rate (1)
#Cooporation (2)
#core (2)
#Core Competence (1)
#Corporate (14)
#Corporate culture (2)
#Corporate Finance (1)
#Corporate Social Responsibility (2)
#Corporate Strategy (2)
#Corporate Sustainability Management (2)
#corporate-nonprofit partnerships (2)
#Corporate’s Culture (1)
#Corruption (2)
#cosmetic (4)
#cost (4)
#Cost Leadership Strategy (1)
#COVID-19 (4)
#creation (6)
#Creativity (4)
#Crisis (12)
#Crisis Communication (1)
#Crisis management (7)
#Critical (2)
#CRM (4)
#CRO (2)
#Cross (2)
#Cross-cultural (2)
#CRO（医薬品開発業務受託機関） (2)
#Crypto-currency (1)
#CSR (9)
#CSR(企業の社会的責任) (2)
#CSV (5)
#CSV推進 (2)
#CSV（Creating (2)
#CSとES (2)
#CS放送 (2)
#Cultural (4)
#Cultural Integration (1)
#Culture (12)
#Cultures (2)
#Customer (5)
#Customer Engagement (1)
#Customer Engagementa (2)
#Customer experience (1)
#Customer Relationship (1)
#Customer Relationship Management (1)
#Customer- centric innovation (1)
#Customer-centric strategy (1)
#Customers Perception (1)
#cybercrime (2)
#dairy (2)
#Datsun (2)
#DCF法 (2)
#deal (2)
#decision (2)
#decision-making (2)
#Defense Industry (1)
#Delivery (2)
#Design (4)
#Design Thinking (3)
#Designing (2)
#development (6)
#Development of Ecosystem (1)
#Differences (2)
#Differentiation (2)
#Digital (4)
#Digital Disruption (1)
#Digital Business (1)
#Digital competitors (1)
#Digital Investment (1)
#Digital Marketing (9)
#Digital Media (1)
#Digital transformation (7)
#Digitalization strategy (1)
#Direct (2)
#direction (2)
#Disruption (2)
#Disruptions (1)
#Disruptive (6)
#Disruptive Innovation (1)
#Diversification (12)
#Diversity (7)
#Division (2)
#Drink (2)
#Drones (2)
#DS (2)
#DTCマーケティング (1)
#DtoC (1)
#Due-Diligence (2)
#DX (13)
#DX・ESG (1)
#Dynamics (4)
#Dyson (2)
#e-commerce (6)
#e-readers (2)
#E-wallet (1)
#EC (2)
#Economy (2)
#ECOシステム (1)
#ECU (2)
#ECビジネス (4)
#Education (1)
#electric (6)
#Electricity (2)
#Electronic (2)
#electronics (2)
#emerging (12)
#Emerging Market (1)
#Emerging markets (3)
#Employee (2)
#employment (2)
#Empowerment (2)
#EMS (2)
#energy (4)
#engagement (2)
#Enterpreneurship (2)
#enterprise (3)
#Enterprise Turnaround (1)
#Enterprize (2)
#Entertainment (5)
#Entertainment industry (1)
#Entertainment industryTurnaround (1)
#Entrepreneur (4)
#Entrepreneurial (2)
#entrepreneurship (50)
#Entry (14)
#Environmental impact (1)
#Equipment (2)
#ESG (1)
#Esports (2)
#Establishment (2)
#ethics (8)
#EV (1)
#Evaluation (2)
#evolution (3)
#Evolving (2)
#Exclusivity (1)
#Expanding (2)
#expansion (20)
#Expansion strategy (1)
#expansion-department (2)
#Expatriation (1)
#Extra-financial (4)
#Eコマース (4)
#factors (2)
#factory (2)
#Failed (2)
#Fairness (2)
#Family (16)
#Family Business (8)
#Family-run (2)
#Fast (2)
#Fast-Food (1)
#Felica (2)
#finance (10)
#financeを用いたvaluation (2)
#Financial (2)
#Financial Analysis (1)
#Financing (2)
#Finnish (2)
#Fintech (6)
#firm (4)
#First (2)
#FIT制度 (1)
#FMCG (2)
#Focus (2)
#food (6)
#Food Delivery restaurant (1)
#Football Success (1)
#Ford India (1)
#Foundry (2)
#Fourth Industrial Revolution (4IR) (1)
#framework (2)
#Framing (1)
#France (2)
#Franchisee (2)
#Franchising (4)
#French (12)
#French-International (2)
#Funds (2)
#g.u. (2)
#Gambling (2)
#Games (4)
#Gaming (4)
#Garena (2)
#GarenaSEA (2)
#Gas (2)
#GDL or SDL (1)
#General (6)
#General Management (1)
#Geopolitical crisis (1)
#Ghosn (2)
#gift (2)
#Global (34)
#Global business (1)
#Global Expansion (1)
#Global Management (1)
#Global markets (2)
#Globalization (4)
#Glocalization (2)
#GMの人間性 (2)
#Going (2)
#Goldman (2)
#Governance (1)
#Government (2)
#GPS事業 (2)
#Green (2)
#Green bonds (1)
#group (2)