Facebook, Inc 2019

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The finance industry is a risk adverse industry, which make the industry slow to implementation new technology. After the US subprime crisis, in 2008, most of the technology investment in the industry where stop to find solution to recover the lost and comply with the increasing regulation. The last of trust and satisfaction increased to a point where only 22% of the banked American trusted the bank. The gap between the bank need for recovery and customer increase of values bring the emergence of the fintech and particularly one radical technology, called cryptocurrency. In 2015, Facebook is looking for new way to create value for his core business, so they decide to recruit David Marcus, president of PayPal, to implement payment system in their instant chat application to create value for their core advertising business model. The implementation didn’t meet the expectation because of the old core network of the world banking. In 2018, Facebook and David Marcus decide to launch they own solution based on the blockchain. The goal is to create a stable coin that will be able to revolutionize the payment system and after the finance industry as a whole. They target 1,7 billion of unbanked people (1 Billion owning a mobile phone) around the world and want to get a share of the cash and non-cash transaction. In the U.S, this market only represents $127 Trillion dollars. David Marcus is facing different challenges. How can he comply and restore the trust with the regulator? Facebook scandals are impacting the trust in the Libra coin, what strategy should Facebook and him adopt? Several decisions need to be made regarding technology and strategic, how will he choose?

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