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2nd Street 2022

#supply chain #sustainable supply chain #circular economy


アブストラクト

2nd STREET took the opportunity of raising awareness of sustainability among consumers and increased interest in second-hand products to run the reuse business. Given this favorable market situation, the company under the leadership of its president Arimichi Imaizumi could increase its sales, plan to strengthen its presence in the domestic market, and aim to expand the business globally by end of March 2023. Despite this fortune, Imaizumi had to deal with customers' criticism of the company's pricing model, unattractive discount program, and the clerks' services at the store. Therefore, Imaizumi had to focus on a business expansion plan while simultaneously improving the company's reputation. The arduous journey continued when the Covid-19 pandemic hit and disrupted the business globally. 2nd STREET had to figure out how to survive in the reuse business and strive for success.

詳細情報

ケースID 23-1079
登録 2023
業界 その他
分析領域 企業倫理
ページ数 17
言語 English
ティーチングノート あり