ぷちてんぐ 2013

アブストラクト

ぷちてんぐの小柳社長の祖先が江戸時代に行商として始めた置き薬の業を代々次いできた。株式会社化を行い、ぷちてんぐ創設後、様々な問題に対応してきた。現在、配置薬販売業にとって大きな転機が訪れた。薬事法の改正、新たな資格の設立にインターネット販売拡大の可能性と、縮小する業界の中で、追い打ちをかけるような状態になっている。会社と共に成長していく小柳社長を追体験し、今後のぷちてんぐの成長を考える。また、経営におけるMBAの有効性を考える。

詳細情報

ケースID	13-1086
登録	2013
業界	通信販売・訪問販売小売業
分析領域	総合経営
ページ数	32
言語	Japanese
ティーチングノート	あり

愛生館コバヤシヘルスケアシ...
Suncor Energy 2013

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