大塚商会 2014

アブストラクト

株式会社大塚商会を課題にマーケティング、組織、成長戦略から4点の課題を分析します。１．大塚商会のＫＳＦ（強み）は何か？２．大塚商会は順調な業績とは裏腹にいくつもの問題を抱えている。表面上の問題点からKSFにつながる課題を推測せよ（複数回答可）３．二台目社長となる大塚祐司社長は昨年末に【10年で1兆円企業を目指す】と宣言した。現在の業績は順調でありこのままでの達成は可能だろうか？また達成できない場合は実現のために必要な施策を述べよ（複数回答可）４．あなたが出す年頭所感は何にすべきか？

詳細情報

ケースID	14-1029
登録	2014
業界	ソフトウェア業
分析領域	マーケティング
ページ数	20
言語	Japanese
ティーチングノート	あり

弁護士法人SOLA 2014
日本写真印刷 2013

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大塚商会 2014

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