ワキタ株式会社 2020

アブストラクト

市場が衰退期にシフトしてスーツというプロダクトを取り扱うアパレル企業について研究。消費者の生活習慣や文化が変容するにつれ、市場規模がシュリンクしていく背景を整理しつつ、競争優位性を持たない中小企業が取りえる戦略を検討していく。限られたリソースと人員、また、時に厳しい選択が必要となる中小企業のリアルを伝えるとともに、この国における中小企業の在り方についても考察していく。

詳細情報

ケースID	20-1024
登録	2020
業界	外衣・シャツ製造業（和式を除く）
分析領域	総合経営
ページ数	37
言語	Japanese
ティーチングノート	あり

浜松ホトニクス株式会社 2020
ワークアカデミー 2019

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