Zホールディングス 2021

アブストラクト

本研究はスーパーアプリがどのように成長すべきか、データ活用・戦略に注目し分析するものである。ヤフーの設立から現在までの成長と失敗の奇跡を辿り、どのようにプラットフォームが成長し、また失敗してきたのか、事例を通してKSFを分析する。そしてヤフーと LINEの経営統合後、スーパーアプリとして成長するため、どのような戦略が必要となるか。経営戦略・プラットフォーム戦略・データ戦略などの観点で分析する。

詳細情報

ケースID	21-1048
登録	2021
業界	情報通信業
分析領域	総合経営
ページ数	29
言語	Japanese
ティーチングノート	あり

大正製薬 2020
味の素 2021

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