日本ペイント 2021

アブストラクト

日本の産業全体にDXという”流行“が起こりつつある中、塗料という旧態依然とした産業において国内で最も古い塗料メーカーである日本ペイントがDXを通じて事業革新を成し遂げようと苦悩する姿を描くことで、日本の多くの産業や企業が抱えているであろう課題を問う。また、現代の技術革新は古い産業にどのような影響を及ぼしていくのか、どのような事業革新が可能なのかについて、多くの読者にケース主人公と一緒に考えてもらうことで、デジタル技術分野やハイテク分野とは縁遠い旧態依然とした産業や成熟した既存企業の未来の可能性を探る。

詳細情報

ケースID	21-1128
登録	2021
業界	石油・化学
分析領域	企業倫理
ページ数	32
言語	Japanese
ティーチングノート	あり

サラヤ株式会社 2017
大阪大学 2021

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