SI2011

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ITソフトウェアのベンチャー企業であるSI社は、これまで複数の法人向けソフトウェア製品を市場へ投入してきた。新製品であるプロジェクト管理ツールは、リリース後、急成長していた事業であるが、売上成長が急速に鈍化してしまう。本ケースは、こういったベンチャー企業での製品戦略や事業戦略について、どのような選択ができるかを検討するケースである。

詳細情報

ケースID	11-1004
登録	2011
業界	ソフトウェア業
分析領域	マーケティング
ページ数	21
言語	Japanese
ティーチングノート	あり

TM機械株式会社 2011
システムインテグレータN社2011

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ケースライブラリ

SI2011

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詳細情報

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