イー・モバイル 2014

アブストラクト

通信業界は、この２０年の間に未曾有の変化を遂げました。しかし今、通信業界は変曲点を迎えており、将来の成長に向けて、あるいは生き残りをかけて態勢を整えるべき時期に来ています。1990年代にモバイル通信が登場した時のように、通信業界が自己変革できない限り、顧客普及率の上昇に基づく業界成長の機会は徐々に失われ、今後数年間で成長率が伸び悩む、あるいは減少に転じる時代に突入します。第４のキャリアとして異彩を放つイー・アクセスを事例に、通信業界が生き残るための戦略的課題を模索します。

詳細情報

ケースID	14-1070
登録	2014
業界	移動電気通信業
分析領域	マーケティング
ページ数	31
言語	Japanese
ティーチングノート	あり

リクルートキャリア 2013
電通 2011

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ケースライブラリ

イー・モバイル 2014

アブストラクト

詳細情報

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