MBA基礎
説明会
入試情報
Leading in the Age of Data
- グローバル
- English
The new frontier of Asia will require looking at a flood of data from global customers. Competition and globalization now demand that organizations use data ...
Driving Digital Transformation
Driving Digital Transformation
受付中 #100% in English #1weekendcourse #土日2日間授業 #対面授業（名古屋校） #Onsite in Nagoya
Digital Transformation is already having a profound impact on just about every industry (not just high tech) and the cases will be drawn mostly on how these Non-Technology companies apply technology to transform their business.
申し込み締切日:
お申込後のご注意点
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トピック
グローバル
-
職種
経営企画
-
ポジション
幹部候補
-
受講料
85,000円
-
言語
English
-
開講形式
名古屋
- 開催日時
-
09:20〜16:40 09:20〜16:40 - 会場
- 名古屋
- 〒460-0003 名古屋市中区錦1-3-1
- https://mba.nucba.ac.jp/access/nagoya.html
- 申し込み締切日
- 対象者
- 社会人 / 修了生 / 国際学生 / 提携校
Faculty
講義計画
Day1
- Digital Transformation Enabling Technologies
- Big Data Analytics
Day2
- Commercial Strategy and Models
- Integration of Digital Transformation
使用ケース一覧
- Xiaomi: Designing an Ecosystem for the Internet of Things
- Predicting Consumer Tastes with Big Data at Gap
- Farfetched 2019: Where Fashion and Technology Intersect for Humane Experiences
- Domino's 2019: The pizza born Technology Company
教科書および参考文献
教科書
- Julian Villanueva; Luis Ferrandiz「3 Steps to Market-Driven Digital Transformation: Stairway to Digitalization」Harvard Business Review Press（2017）
参考文献
- 3 Steps to Market-Driven Digital Transformation: Stairway to Digitalization,
Julian Villanueva; Luis Ferrandiz（2017）
受講審査に必要な書類
- 卒業大学（または大学院）の卒業証明書/学位記の写し
- 英語力を証明する試験スコア
(TOEFL PBT 550, CBT 213, iBT 80 / IELTS 6.0 / TOEIC 750点以上) ※5年以内 - 顔写真
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この単科のレビュー
Review
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Industry expertise of the Professor
営業職 30代 男性
This lecture is not tied up the typical answer and question. Very creative and the best!!
留学生 20代 女性
Interesting case studies, different angles, marketing framework
専門職 20代 男性
The most beneficial is to teach what digital marketing is for beginners.
管理職 30代 男性